Transform unstructured behavioural data into decision intelligence.
Unlock behavioural insights to enhance business decision-making.

Unlock value from your unstructured data.
Through self developed AI algorithms and business partnerships, we analyse human language from business communications data, enabling decision makers to make smarter decisions much faster.
We augment AI-powered behavioural insights with business and behavioural insight to deliver actionable intelligence that helps companies enhance decision-making and take focused actions.
Turn data into behavioural insight and understanding
Get deeper understanding of your Customers, Culture and Change.
A behavioural model, combined with data, analytics and AI techniques, enables companies to see the big picture and make the tactical decisions across their complex ecosystem of business relationships.
Deeper understanding of customer relationships, workplace culture and organisational adaptability, with real-time analysis and actionable intelligence that enables leaders to make decisions and act.

Customer Insight
Understand and improve engagement, relationships and experiences between customers, partners, sales and services.
- Understand the customer sentiment, emotion and engagement behaviours.
- See sentiment, emotion and behaviour between customers and sales teams.
- Predict risk of customer churn much earlier with deeper behavioural insights.
Culture Insight
Understand and improve engagement, culture and wellbeing of the workforce and teams collaborating in today's hybrid world of work.
- Understand engagement between teams and management impact.
- Understand diversity and inclusion of groups based on linguistic style.
- See workforce wellbeing, toxicity, burnout and key talent retention.
Change Insight
Lead, manage and accelerate change, with engaged and aligned teams that own and lead business change for improved performance.
- Understand change adaptability across leadership, management and teams.
- Measure leadership strength and cultural alignment through M&A integration.
- Improve alignment in outsourcing and other complex services relationships.
Behavioural insight to help grow business relationhips
The previous 12+ months and current business communications data from standard business communications systems undergoes analysis.
Data is transformed into a behavioural system of intelligence that illustrates the neural connectivity, communications and collaboration insight across customers, teams and key partner relationships.

See sentiment, emotions and behaviours, plus much more
We deliver far deeper insights than just sentiment analysis, helping companies understand emotions, behavioural interactions and relationships, along with understanding of diversity and inclusion, wellbeing, team adaptability and resilience to accelerate innovation, change and growth.
Companies also have the ability to understand leadership style, communication dynamics, social dynamics, toxicity, burnout risk, bullying behaviour, transformation trauma, M&A culture alignment, emotional intelligence and psychological safety.

Time to insight and decisions within minutes, hours and days, not weeks.
Insight
We analyse and transform your unstructured communications data into initial behavioral insights to support real-time and strategic decison-making.
Decisions
We augment behavioral insights with business and behavioral expertise to identify and advise of any risks, opportunities and actions to improve outcomes.
Outcomes
We provide bespoke advice or actively help drive execution and change behaviors to improve business outcomes, performance and value.
Typical business use cases
Business Model Innovation
Understanding impact of business model innovation and change which is affecting existing core culture.
Restructure & Turnaround
Understanding impact of business restructures and business turnaround efforts that are very disruptive.
Private Equity Due Diligence
Understanding leadership, culture and customer relationships pre or post the due diligence process.
M&A Business Integration
Understanding disruptive impact of M&A integration on business processes, technology, people & culture.
Leadership & Culture Change
Understand impact of leadership or a culture change due to M&A or a strategic shift in business direction.
Hybrid and Remote Working
Understanding and managing employee productivity and wellbeing in the world of hybrid and remote work.
Operating Model Optimisation
Understanding Change Fatigue from operating model optimisation that requires multiple change initiatives.
AI and Digital Transformation
Understanding and preparing for the impact of AI and the disruption of digital technology transformation.
Government Transformation
Analysing change in government or for public sector agencies undergoing change in leadership or policy.