About us

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Helping leaders and founders of enterprises and technology ventures accelerate decision making and change to build future businesses, growth and value.

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Welcome to Afinico

Afinico is a transformation company, using analytics and deep business expertise to help enterprises and ventures accelerate change to build future businesses and value.

We combine our innovative decision intelligence solution with business advisory services, behavioural science and neuroscience research from top academic institutions to help our clients accelerate decision-making and change. 

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Wayne Yarr, CEO & Founder

The Afinico & Voluntas Elevate Partnership

To Grow Companies and our Innovation Ecosystem.

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Afinico, and Voluntus Elevate that operates as an international network with offices in cities including Auckland, Sydney, Hong Kong, London, and Los Angeles, have teamed up to offer founders of technology companies a smoother path for business growth and scalability. Voluntas Elevate specialises in helping early stage technology companies grow from pre-revenue to $1M ARR and further to become thriving and healthy $10M ARR businesses.

Afinico, with years of experience in transforming businesses, takes the baton from there to guide businesses from $10M to $100M in annual recurring revenues and beyond. Together, we're combining our expertise to provide founders with the tools, strategies, and support they need to tackle growth challenges and achieve lasting success, no matter how they perform or where they are in their business or investment cycle.

This partnership is also critical for our Innovation Ecosystem. By bringing exciting entrepreneurial start-ups and the established corporate organisations together, we can help create innovation and growth for large enterprises and for start-ups.

Afinico Awards & Recognition

Afinico, a New Zealand headquartered company with clients and capabilities around the world, was recognised as the Most Innovative Business Transformation Company in 2023, by the Wealth and Finance Management Consulting Awards.

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Wayne Yarr, CEO & Founder

Our innovation

Advancing decision intelligence with behavioural understanding.

Neurabiz enhances decision intelligence to help companies accelerate performance.

As CEO and transformation leader for over 25 years, I have led  turnaround and transformation of medium, mid-sized and large enterprise companies, always ensuring profitable growth, with enhanced experiences and improvement in enterprise value.

Turning around the financial performance of businesses is very challenging. However, the bigger challenge that we all have as business leaders, is the inability to understand in real-time, how our people and customers are feeling, behaving and interacting.

Imagine an Integrated System of Intelligence that empowers companies with real-time understanding to improve Customer relationships, workplace Culture and adaptability for Change.

We are solving this challenge by creating Neurabiz, which has now been developed and tested. We have also been receiving validation from multiple business leaders around the world. 

I personally used the decision intelligence capability as CEO, reducing the time to identify, understand and resolve issues, accelerate growth opportunities and improve experiences.

Today, we use our Neurabiz Decision Intelligence Solution to help Afinico clients. However, our vision is that more coaches, consultants and enterprise companies around the world can use this to improve decision making, experiences, productivity  and performance in their own businesses and with their clients.

Wayne Yarr, CEO & Founder

The problem we are addressing

In today’s dynamically changing world, influenced by human thinking, behavior and interactions, real-time understanding of human thinking and behaviour is critical for companies to make informed decisions, dynamically take the necessary actions and do so with confidence.

Traditional consulting, assessment and survey solutions like NPS, eNPS, customer and employee experience questionnaire's deliver reactive insight that is based on biased self assessment, not real-time human behaviour, which impacts decision-making agility and performance.

Companies also still rely heavily on quantitative decision intelligence solutions that analyse structured data and don’t consider the dynamic nature of change, which is influenced by human resistance, sentiment, emotion, behaviour, interaction and relationships across business siloes.

How we are approaching this problem

Companies today have a great opportunity to extract meaningful behavioural patterns, trends and actionable intelligence from their unstructured business communications data, turning this hidden asset into a competitive advantage, for better experiences and greater value.

We have developed an innovative decision intelligence solution that considers the dynamic nature of change, analysing human behaviour, emotion and interactions across the organisational silos, to safely transform unstructured business communications data into meaningful and actionable intelligence and business value for multiple stakeholders.

We help companies accelerate change with enhanced decision intelligence to improve experiences for people and customers, productivity, profitability and the overall business performance.

The four C's that capture our capabilities and partnerships.

Combining behavioural analytics and business expertise to accelerate change.

CONTEXT

Business and behavioural analytics expertise, including intellectual property, to understand business context.

COACHING

World class business and leadership coaching expertise, partnerships and thought leadership around the world.

CONTENT

Collaboration with leading US and UK academic researchers on neuroscience & psycholinguistics.

CONSULTING

Business, behavioral science and neuroscience consulting and advisory services partnerships.

Accelerate Change. Grow Customers. Build Team Culture.  Lift Performance.

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